Geoff, an Englishman and proud father of three beautiful daughters is based in Singapore. Geoff started his working life with British Airways in cargo management and later went to the US to train as a commercial pilot. A period of some years was spent flying in South Africa and other locations before joining DHL in Perth, Australia. Geoff spent 9 years working all over the world for DHL and ended his career with them at Head Office in Brussels as Worldwide Marketing Services & Communications Manager. Geoff then moved to Australia and into the hotel industry where he gained over 17 years of experience acting in Vice President roles for Asia Pacific with Choice Hotel International, Summit Hotels & Resorts and Golden Tulip. Geoff also established and operated a Hotel Management company with hotels in Indonesia and Australia. Geoff joined Simon in opening GMS (Asia Pacific) Limited in 1999. When Geoff is not travelling, working or with his daughters you will find him on his bike or walking in Singapore and in the winter months helping Simon get back on his skis.


Simon, also an Englishman and the proud father of one son and a daughter is based in Taipei. After working as a Research and Development chemist for some 7 years for pharmaceutical companies in Fareham and Cambridge, England, Simon decided to take a year out to travel. It was during a stint in Australia that Simon was introduced to the loyalty marketing business. Beginning as a part time telemarketer in Sydney in 1989, Simon worked his way up into senior management roles in South Africa and Australia before being asked to head up a new division in Europe for the same multinational corporation in 1992. Simon moved to Taiwan and established GMS Taiwan in 1996. When Simon is not travelling, you might find him with his family at church on Sundays, trying to kite surf, or during the winter months with skis buried in the powder snow of Hokkaido.

PAUL HARRISON - Managing Director – Fidelis Loyalty Marketing
A GMS Group Company

Paul is based in Guangzhou. A Eurasian of Chinese and British blood, Paul lived in the UK for 20 years but has for the last 25 years been savouring the Mainland Chinese culture and now is calling China, very much, his home. Paul has many years’ experience in the tourism industry and as a London based restauranteur. Most importantly he has more than 17 years “hands on” experience in establishing and operating hotel loyalty programmes throughout the Greater China region. Paul is now the Managing Director of Fidelis, a joint venture company with his ex-bosses, Geoff and Simon, and is already storming ahead with many successful projects in China. When he is not traveling, which is rare, his favourite pastimes are enjoying the company of good companions and great cuisine.

RICHARD VAN LEEUWEN – Chief Operating Officer - Loyalty Division

Richard, a Dutch national, is based with his wife and two daughters in Singapore. After completing his studies in the Netherlands Richard started working in hotel loyalty programs, first taking on projects in his native country, followed by Spain, Austria and UK, before relocating to Hong Kong in 1997. After 3 years in Asia he moved back to London for 4 years in the capacity of Area Director Europe, overseeing dining loyalty programs for clients including Marriott Hotels & Resorts, Hilton Hotels and IHG. After a further two years in Asia, he finally settled down in Singapore in 2005, where he joined GMS.

Richard overlooks the entire loyalty division and is the main point of contact for all loyalty related projects in APAC, whilst also taking on the lead role for GMS Group’s business development.

When not traveling he is likely to be out exploring with his wife and kids, watching a good movie, trying out new restaurants or simply relaxing at home.

AMY LEUNG - Senior Vice President China - Loyalty Division

Amy, a Chinese national, is based in Guangzhou. Amy started her career in the hotel industry in Guangzhou, and then moved to Hong Kong in 1995 working for Bossini International, where she started to gain her customer service and sales experience. After 3 years she took up a career opportunity in Macau for Hutchison Telecom as a Telemarketer before climbing her way up to a Management role in the call centre where she led a team of over 300 staff. She finally moved back to Guangzhou and joined GMS in 2002 as the Program Manager where she was responsible for loyalty programmes in the Hong Kong Market and now oversee the loyalty division for China.

When not traveling Amy is enjoys relaxing at home, having fun and looking for good food with her family. Her favourite past-time is indulging in massages.


Nancy, based in Singapore, is a Chartered Accountant, registered with the ISCA since 2002. She graduated with a degree in Bachelor of Accountancy from Nanyang Technological University (NTU) in Singapore and has close to 20 years of relevant experiences in various industries. As a Chief Financial Officer, Nancy oversees all financial and HR aspects of the GMS Divisions and has a staff structure throughout the regions as well as in the Singapore head office. Her key focus is on business performance analysis, credit risk and cash-flow management, as well as strategic business planning.

CLAUDIA DE COTTA - Group Marketing Director

Claudia De Cotta is a Singaporean Eurasian who brings with her over 17 years of experience in hospitality marketing. She began her career in loyalty marketing for client hotels in Singapore such as Swissotel, Fairmont, Raffles and Plaza Pacific Hotels & Resorts before expanding her portfolio regionally and internationally working alongside client such as Hilton International, IHG, Millennium & Copthorne International. She then headed the CRM team in Pan Pacific Hotel Singapore before immersing herself in the online shopping scene through comGateway and American Express regional online portals. Here she horned her online, digital skills which were beneficial in the launch of a global online portal for a hotel's room loyalty programme at CPR Vision, a leading CRM, Loyalty and Digital agency in Singapore.

As Group Marketing Director at GMS, Claudia leads Loyalty, CRM & Digital marketing efforts supported by her team of marketing specialists across APAC and China in addition to assisting in the development of presentations and pitching for new business.

Claudia juggles her love for online shopping and traveling whilst strives to be Supermum to her brood of four kids but even superheroes rest and relax with well-deserved trips to for spas and massages.

SUJEET THAKUR - Group IT Director

Sujeet, an Indian national based in New Delhi, India, is an engineering graduate in electronics and telecommunications and has more than 21 years of professional experience in IT. Before joining GMS, Sujeet worked for various multinational companies including Grapecity, Dilithium Networks, Sabercorp spearheading their IT department needs and contributing towards their business growth. Sujeet currently looks after entire IT division and is main point of contact for all IT related projects for GMS Group.

On the personal front, Sujeet lives New Delhi with his wife and two children. During his free time, he loves driving, traveling, reading technology related books and watching cricket on TV (especially when India is playing).

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