GMS are the largest provider of customised F&B loyalty programs for the hotel industry in Asia-Pacific.
GMS Group is a multinational headquartered in Singapore and premium provider of customized loyalty marketing solutions and related technology products for the hotel industry. Founded in 1999, GMS today has a network of over 100 offices across 15 countries throughout Asia Pacific and employs over 1,300 staff.
We align your goals with guest needs, driving loyalty through engagement with the local business and professional community via paid loyalty membership programs
Representing over 300 hotels across 15 countries across APAC and Middle East
With over 25 years of experience in the industry, our team consists of local industry professionals who know the market and understand your business
We provide a complete solution encompassing marketing, finance, technology, and local expertise to create results and revenue driven loyalty program solutions
Our proprietary Salesforce CRM, white label mobile app and WeChat platforms are managed by an in-house IT team who provide global support
GMS Marketing team supports programs and hotels to enrol, activate and engage members, with the objective of generating high F&B footfalls and Net Spend, and long-term member loyalty
GMS prioritizes data security, and is fully compliant with all international and localised PDPA, DNC and PCI regulations, following the latest and highest level of standard
Our financial strength allows us to invest and expand into new areas, growing and scaling up alongside our clients
What makes GMS truly special? It’s not just the strategies or sales and marketing campaigns - it’s the people behind them.
In September 2025, the GMS family gathered in beautiful Phu Quoc, Vietnam, for our annual conference under the inspiring theme “The Big Thank You.” Chosen to honour the incredible commitment, resilience, and dedication of every team member, this theme reflected the spirit that carried us through the challenges of the pandemic and continues to drive our success today.
The GMS Conference 2025 was more than a celebration of our achievements — it was a moment to reconnect, recharge, and look ahead with confidence, knowing that together we can overcome any challenge.
400 Orchard Road #05-15 Orchard Towers
Singapore 238875
